A company known for combining Powersports with one-of-a-kind adventures did it AGAIN and BOSSIP bore witness. On May 1, Polaris recently marked International Female Ride Day, a global day of female ridership and camaraderie that carried a theme of #FocusFemaleForward. The 15th annual globally synchronized ride day empowered women in 120 countries to strap on helmets and gear to ride their motorcycles, off-road vehicles, snowmobiles, or other powersports vehicles in unity. In Bluefield Virginia, BOSSIP was graciously given a chance to join in on the celebration and an exhilarating ATV adventure took place. The day was hosted by the uber-hospitable, uber-knowledgable, staff of Trailhead Adventures and we were joined by media personality/style savant Jessica Andrews. Nestled in the heart of southwestern Virginia, Trailhead Adventures was locked and loaded with absolutely everything would need for a day of outdoor adventure. We noticed Trailhead's campgrounds and accommodations that included cabins, cottages, and RV/tent sites that perfectly placed us in proximity of two premiere trail systems, the Hatfield-McCoy Trail System and the Spearhead Trails System.
Polaris Inc. is once again joining forces with International Female Ride Day (IFRD) to further celebrate and accelerate the participation of women in powersports, this time with a theme of #FocusFemaleForward. This year's 15th annual IFRD returns to the first Saturday of May and will once again have high-powered global synchronization. On International Female Ride Day women in over 120 countries will strap on helmets, gloves, and gear and ride their motorcycles, off-road vehicles, snowmobiles, or other powersports vehicles in unity and support of the female riding community. This year’s theme emphasizes the goals of IFRD including encouraging new women to ride while shining a light on the diverse participation of women already engaging in powersports.