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Source: Warner Bros. Pictures
It’s Ryan Coogler‘s world, we’re just livin’ in it–no, seriously–everybody’s talking about Sinners which continues to ascend into a lane all its own as one of the buzziest blockbusters in decades.
With unprecedented momentum, Warner Bros. Pictures announced the re-release of the film in nine select IMAX 70mm theaters from Thursday, May 15 to Wednesday, May 21 across North America.
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“Audiences have spoken and we listened. If ever a film needed to be experienced in this incredible larger-than-life format, it’s Sinners,” said Jeff Goldstein, President of Global Distribution at Warner Bros. Pictures.“Ryan has delivered a film that has been embraced by fans who appreciate the craftsmanship that goes into creating a film for this screen-filling format and we wanted to give everyone the opportunity to see it—or see it again—in 70mm IMAX.”
Source: Warner Bros. Pictures
In what will be remembered as an iconic marketing move, Coogler sold moviegoers on watching the IMAX-filmed opus in its intended 70mm format resulting in seas of people flocking to very specific theaters across the country.
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Speaking directly to fans in a now-viral video, the nerdy auteur breaks down his creative choice enhanced by the 70mm format.
“This is the first time ever a film has been released combining these two aspect ratios,” he reveals in the video. “It was a complicated process to shoot, but we had a lot of fun.”
