The Essence Festival is HAPPENING Right Now, And You Could Win A FORD Car
Virtually Festive: Experience The 2020 ESSENCE Festival From Home + Get UPLIFTED With Ford
Source: Paras Griffin / Getty
The pandemic is changing the way we experience life in 2020, but at least one tradition is carrying on.
The 2020 ESSENCE Festival of Culture: Unstoppable Virtual Experience Presented by Coca-Cola kicked off on Thursday. This first-ever virtual celebration spans across two weekends–June 25-28 and July 2-5 (Thursdays-Sundays)–and will feature virtual performances, summits, panels and more that will both entertain and inspire. It all streams on ESSENCEStudios.com! Headliners include: Bruno Mars, Michelle Obama, Kerry Washington, John Legend, Common, Ayesha & Stephen Curry, Lena Waithe, Rev. Al Sharpton, Naomi Campbell, Patti LaBelle, Sarah Jessica Parker, Swizz Beatz, Iman Shumpert & Teyana Taylor, Tarana Burke, Tamika Mallory and many more from around the world.
All this is possible thanks to the continued support of festival sponsors like Ford, who is returning as the exclusive automotive sponsor for the 12th consecutive year. Ford’s theme for the 2020 ESSENCE Festival is: UPLIFTED: Healing Now. Empowered Future. By creating safe spaces of affirmation and self-care – a virtual support system – that helps ease the pressure of everything going on now, Ford will support and celebrate Black women. Ford is committed to uplift attendees at ESSENCE Festival through a series 4 powerful panel discussions on Black women’s empowerment, entrepreneurship, mental health, and wellness allowing Ford to create safe spaces for affirmation and self-care.
Source: Courtesy FORD / Courtesy FORD
o Wellness House
• Thurs, June 25 from 5:54 – 6:09 pm ET
• Breast Cancer Awareness: Tips During a Pandemic Powered by Ford Warriors in Pink brings together a panel of doctors and survivors to discuss health and wellness during COVID-19 with tips for breast cancer survivors and those currently going through treatment.
• Thurs, July 2 from 7:32 – 7:47 pm ET
• Overcoming Overwhelm: Black Women at Work will open the discussion on mental, social, and occupational wellness and shine a light on the holistic mental health practices Black women can use to fuel their wellness journey. Award-winning actress and founder of The Boris Lawrence Henson Foundation, Taraji P. Henson, is a featured panelist.
o Wealth & Power
• Saturday, June 27 from 3:28 – 3:43 pm ET
• To celebrate women making great strides in traditionally male-dominated fields, Ford spotlights three female trailblazers during Power Suits panel discussion moderated by Emmy award-winning journalist and television host Shaun Robinson. Find out how they suit up every day and pave the way for a brighter future.
• Saturday, July 4 from 3:44 – 3:59 pm ET
• During The Current State of Black Women Entrepreneurs: Still I Rise Ford provides the opportunity to have an honest conversation on how Black women entrepreneurs are overcoming the challenges of these times.
Source: Essence Festival / Essence Festival
Ford will also debut the brand’s first event virtual experience at the 2020 ESSENCE Festival of Culture. Beginning Thursday, June 25 go to www.essencestudio.com/ford to join for 2 weekends of Ford festival magic. At the Ford virtual booth, participants will be able to complete virtual walkarounds of the new 2021 Mach-E, 2020 Explorer, 2020 Escape and the 2020 F-150, engage in a photo booth activation, make their mark with and adult coloring wall and enjoy live DJ sets from Femme It Forward, the music and entertainment platform featuring female visionaries, and Girls Make Beats, a music production mentorship program Ford worked with earlier this year during the 2020 Escape “Built Phenomenally” campaign.
Virtual walkarounds will allow attendees with the ability to rotate around each vehicle in a complete 360 view and see inside plus Ford highlights key features of each vehicle. The Ford stage will include simulcasts of all 4 panels, SiriusXM radio broadcasts and DJ sets.
o Thursdays – Wellness House simulcasts
• Thurs, July 2 from 7:32 – 7:47 pm ET | Overcoming Overwhelm: Black Women at Work
o Fridays – SiriusXM Radio’s Heart & Soul
• Friday, June 26 and Friday, July 3 from 2:00 -3:00 pm ET
• SiriusXM Radio’s Heart & Soul will broadcast video interviews with today’s biggest R&B music stars and entertainment celebrities.
o Saturdays – DJ sets + Wealth & Power panel discussion simulcasts
• Saturday, June 27 from 4:00 – 5: 00 pm ET
• The young ladies of Girls Make Beats, the music production mentorship program Ford worked with during the “Built Phenomenally” campaign earlier this year will show their skills on the ones and twos.
• Saturday, July 3 from 4:00 – 5:00 pm ET
• Femme It Forward, the music and entertainment platform featuring the most creative female visionaries through various experience, will take over for an hour-long set.
• Saturday, June 27 from 3:28 – 3:43 pm ET | Power Suits
• Saturday, July 4 from 3:44 – 3:59 pm ET | The Current State of Black Women Entrepreneurs: Still I Rise
o Sundays – Kirk Franklin’s Praise from SiriusXM Radio
• Kirk Franklin’s Praise will broadcast video interviews with Gospel music artists.
Source: Nigel Degraff / Nigel Degraff
Maintaining Ford’s tradition of giving a vehicle away at ESSENCE Festival, comedian and talk show host Loni Love will help Ford on Saturday, July 4 to provide one lucky winner with a 2020 Ford vehicle of their choice.
o The winner will choose from a 2020 Explorer, Escape, F-150 or Mustang.
o Go to essence.com/ford from now until July 4 and register for Ford’s Choose Your Way Forward Essence Festival Sweepstakes.
• Ford owners will get a special treat in the Ford Owner’s Lounge on Saturday, July 4 with a meet and greet with Grammy award-winning music artist Ledisi!
• Available from June 25 – July 5 (while supplies last), Ford’s Official 2020 ESSENCE Festival Bag will be available to offer all participants who register when the enter the Ford Experience at essencestudio.com/ford.
Over the course of the 2 weekends of ESSENCE Festival, Ford will donate $700,000 to support Black women in 6 cities hit hardest by COVID-19 – New York, Los Angeles, Chicago, Detroit, Atlanta and New Orleans – through National Urban League (NUL) and 5 organizations that support Black women by creating safe spaces of affirmation and self-care through entrepreneurship, empowerment, mental health and wellness.
$500,000 will be donated to the National Urban League to support their efforts in 5 cities impacted by COVID-19 – New York, Chicago, Detroit, Atlanta, and New Orleans. The Ford Fund will contribute an additional $100,000 to support NUL’s efforts in Los Angeles and extends Ford reach. Total donation to National Urban League is $600,000 to support Black communities impacted by COVID-19.
o To inspire, educate and support Black female entrepreneurs, Ford will donate $25,000 to Black Girl Ventures to support entrepreneur education.
o In support of Black women’s mental health, Ford will donate $25,000 to The Boris Lawrence Henson Foundation to eradicate the stigma surrounding mental health issues in the African American community
o To empower the next generation of Black female leaders, Ford will donate $25,000 to support the S.H.A.U.N. Foundation for Girls Films Fund for a documentary on unconscious biases placed on Black girls, which impact their future decisions through their work with Girl Up!
o And on behalf of Ford Warriors in Pink, Ford will support The Pink Fund and Susan G. Komen and their fight against breast with a total donation of $25,000
Here are some links to check out the festival events, plus hit the flip for a breakdown of the discussions.
WEEK 1 (6/25-6/28):
Visit WELLNESS HOUSE here
Visit BEAUTY CARNIVAL here
Visit ENTERTAINMENT ALL-ACCESS here
Visit EVENING CONCERTS here
Visit GOSPEL SUNDAY here
Visit WEALTH & POWER here
Source: Courtesy FORD / Courtesy FORD
Breast Cancer Awareness: Tips During a Pandemic Powered by Ford Warriors in Pink on Thurs, June 25 from 5:54 – 6:09 pm ET in Wellness House
o African American women face both disproportionate exposure to breast carcinogens and the highest risk of serious health impacts from the disease. Breast Cancer Awareness…Tips During a Pandemic will discuss health and wellness during COVID-19 with tips for breast cancer survivors and those currently going through treatment.
o This special session is brought to you by Ford Warriors in Pink, and initiative dedicated to helping those touched by breast cancer, through actions that support, inspire, and empower patients, survivors, and co-survivors throughout their journey.
Moderated by Allison McGevna, Deputy Editor-in-Chief, ESSENCE and featuring panelists:
• Dr. Ryland Gore, breast surgical oncologist at North Side Hospital in Atlanta
• Niya Matthews, real estate agent and author, two-time breast cancer survivor and Warriors in Pink Model of Courage
• Dr. Lisa Newman, Chief of the Section of Breast Surgery at New York- Presbyterian/Weill Cornell Medical Center and Weill Cornell Medicine
Power Suits on Saturday, June 27 from 3:28 – 3:43 pm ET in Wealth & Power
Today, the definition of a power suit is not one-size-fits-all: It’s coveralls, aviator glasses, even a pair of boxing gloves. To celebrate women making great strides in traditionally male-dominated fields, Ford spotlights three female trailblazers during Power Suits panel discussion. Find out how they suit up every day and pave the way for a brighter future.
Moderated by Shaun Robinson, Emmy award-winning journalist and television host featuring
• Patrice Banks, mechanic, and author of Girls Auto Clinic Glove Box Guide
• Kellee Edwards, pilot and host of Travel & Leisure’s Let’s Go Together
• Claressa Shields, professional boxer and two-time Olympic gold medalist
Overcoming Overwhelm: Black Women at Work Driven on Thurs, July 2 from 7:32 – 7:47 pm ET in the Wellness House
o With the pandemic and civil unrest, African American women need to ensure they are mentally strong, especially in workplace settings. Overcoming Overwhelm: Black Women at Work will open the discussion on mental, social, and occupational wellness and shine a light on the holistic mental health practices Black women can use to fuel their wellness journey.
Moderated by Jasmine Grant, Relationship & Wellness Editor, ESSENCE and featuring panelists:
• Rachel Cargle, Founder and President of The Loveland Foundation
• Taraji P. Henson, Award-winning Actress and Founder of The Boris Lawrence Henson Foundation
• Dr. Tammy Lewis-Wilborn, Owner and Chief Clinical Officer of Wilborn Clinical Services, LLC and the Founder and Host of the Black Women’s Wellness Conference New Orleans
The Current State of Black Women Entrepreneurs: Still I Rise on Saturday, July 4 from 3:44 – 3:59 pm ET in Wealth & Power
o Tumultuous time marked by a pandemic and racial injustice have unmasked grave disparities in America. The COVID-19 economic shutdown has hurt African American business the most among racial and ethnic group in the US. During the Current State of Black Women Entrepreneurs: Still I Rise Ford provides the opportunity to have honest conversation about how Black women are overcoming the challenges of these times
Moderated by Deborah Owens, financial expert, author, and founder of Wealthy U and featuring panelists
• Chef Akhi, alkaline chef, food activist and author
• Beatrice Dixon, co-founder and CEO, The Honeypot
• Shelly Bell, founder and CEO, Black Girl Ventures
