Moët & Chandon Announce Launch Of New Program "Nectar Of The Culture"
Nectar Of The Culture: Moët & Chandon Announce Launch Of New Annual Program
Source: Jonathan Mannion / Jonathan Mannion
Nectar Of The Culture: Moët & Chandon Announce Launch Of New Annual Program
Moët & Chandonis pleased to announce the launch of its new annual program, Nectar of the Culture, in partnership with iconic cultural photographer, Jonathan Mannion.
Source: Jonathan Mannion / Jonathan Mannion
This debut collaboration celebrates the people, places and moments that push culture forward. Mannion, a respected documenter of the “Golden Era” of Hip-Hop, will work with Moët & Chandon to highlight a new era of pioneers who are changing the game and shaping culture to reach a new generation, the “Rose Gold Era.”
To celebrate, the brand is releasing a limited-edition custom-designed bottle of Moët & Chandon Nectar Impérial Rosé.
“I’ve had the privilege of capturing pioneers during the Golden Era of Hip-Hop who are now known as industry legends,” said Jonathan Mannion. “I’ve seen first-hand how Moët & Chandon has been an iconic symbol in the culture. We honor this lineage from then to now with a new class of creative thinkers, in what I like to think of as the Rose Gold Era. With Moët, I raise my glass to the next generation of visionaries who define it.”
Source: Jonathan Mannion / Jonathan Mannion
To capture the Nectar of the Culture, Moët & Chandon and Mannion will celebrate pioneers in key cities across the U.S including New York, Atlanta, Miami, Los Angeles and Chicago, leading with New York’s pioneer, fashion-designer LaQuan Smith.
